MGS WEEK 2026
Stack AI, Rewrite Everything
2026. 07. 21. — 07. 24.
Stack AI, Rewrite Everything
MGS, Korea's premier AdTech and MarTech conference,
returns in 2026 as MGS WEEK 2026.
MGS26 brings sharp perspectives on marketing strategy in the age of AI. miniMGS puts you face-to-face with the partners shaping the industry.
Bigger stage. Bolder ideas. All at MGS WEEK 2026.
At MGS26, we share strategies for reshaping
marketing practice and growth in the age of AI.
2026. 07. 21. TUE 09:00 - 19:00The Westin Seoul Parnas LL Floor
AI & Agentic Workflows: Redesigning Operations and Growth
AB180
Roi Nam CEO

AJD
Hannes Lee CMO

컬리 / Kurly
Keunbong Kwak Head of AX Center

On Reclaiming Work-Life Balance with AI
KRAFTON
Yeowon Jeong Manager of Growth Marketing

Redesigning Game UA Teams in the Age of AI
Nexon Korea
Sunny Kim UA Lead

무신사 Amplitude AI 활용률 70% 달성까지의 기록
Musinsa
Minji Jung Lead

Amplitude
Seonghwa Jeong Senior Solutions Engineer

Rewrite Travel: Redesigning the Travel Platform with AI
Myrealtrip
Donggun Lee Founder & CEO

속도가 곧 전략 - AI와 연결된 데이터가 만드는 더 빠른 마케팅 의사결정
WCONCEPT Korea
Jieun Lee Manager

WCONCEPT Korea
Hyunyee Lim Manager

AI & Agentic Workflows: Redesigning Operations and Growth
AB180
Roi Nam CEO

AJD
Hannes Lee CMO

컬리 / Kurly
Keunbong Kwak Head of AX Center

On Reclaiming Work-Life Balance with AI
KRAFTON
Yeowon Jeong Manager of Growth Marketing

Redesigning Game UA Teams in the Age of AI
Nexon Korea
Sunny Kim UA Lead

무신사 Amplitude AI 활용률 70% 달성까지의 기록
Musinsa
Minji Jung Lead

Amplitude
Seonghwa Jeong Senior Solutions Engineer

Rewrite Travel: Redesigning the Travel Platform with AI
Myrealtrip
Donggun Lee Founder & CEO

속도가 곧 전략 - AI와 연결된 데이터가 만드는 더 빠른 마케팅 의사결정
WCONCEPT Korea
Jieun Lee Manager

WCONCEPT Korea
Hyunyee Lim Manager

AI & Agentic Workflows: Redesigning Operations and Growth
AB180
Roi Nam CEO

AJD
Hannes Lee CMO

컬리 / Kurly
Keunbong Kwak Head of AX Center

On Reclaiming Work-Life Balance with AI
KRAFTON
Yeowon Jeong Manager of Growth Marketing

Redesigning Game UA Teams in the Age of AI
Nexon Korea
Sunny Kim UA Lead

무신사 Amplitude AI 활용률 70% 달성까지의 기록
Musinsa
Minji Jung Lead

Amplitude
Seonghwa Jeong Senior Solutions Engineer

Rewrite Travel: Redesigning the Travel Platform with AI
Myrealtrip
Donggun Lee Founder & CEO

속도가 곧 전략 - AI와 연결된 데이터가 만드는 더 빠른 마케팅 의사결정
WCONCEPT Korea
Jieun Lee Manager

WCONCEPT Korea
Hyunyee Lim Manager

Timetable
Discover stories of change from the field.
AB180 Opening Keynote
AB180
Roi Nam CEO
SpoonLabs Inc.
Hyukjae Choi CEO
* Sessions from the Main Hall are relayed here.
The Era of Self-Learning Growth Engines: It's Not What You Executed, but What You Learned
Amplitude
Matt Bennett VP APJ
Amplitude
Donghun Choi 한국 비즈니스 총괄
The Next Era of AI Powered Customer Engagement
Braze
Shahid Nizami VP, APAC & GCC
The growth might be an engineering problem
RevenueCat
Jaewoong Eum Senior Developer Advocate
Stack AI, Rewrite MMP
AB180
Hunjae Jung CEO
Beyond the ROAS Wall: From CPI to LTV — The Evolution of Playtime-Driven UA Strategy
Mistplay Inc.
David Kim Director
AI 시대의 새로운 업무 표준: ChatGPT로 다시 설계하는 마케터의 일하는 방식
OpenAI
Dongjae Lee Account Director
Which Brands Does AI Cite? — Answers from 200+ Global and Local SEO/AEO/GEO Projects
NNT
Kevin Cho CEO
CTV Ads Next Wave: When Viewing Becomes Buying
Samsung Electronics
Wonjong Kim Corporate VP, Head of Service Innovation Group
크립토 UA 플레이북: 유저 페르소나별 최적의 크리에이티브·타겟팅 전략
Liftoff Mobile
Angela Jongrim Kim Manager, Pan-APAC Demand
Unity Vector: AI엔진 기반으로 강력해진 Unity Ads
Unity
Max Ropart Senior Product Manager
Unity
Nikki Li Staff Product Manager
Video, Identity를 넘어, Live Intent로: AIGC 시대 마케터가 살아남는 법
PYLER
Regina Kim VP
Rewrite Travel: Redesigning the Travel Platform with AI
Myrealtrip
Donggun Lee Founder & CEO
AI Disruption Index: 몰로코가 제시하는 마케팅 해자
Moloco
Sangeun Park Growth Director
AI That Transforms How Organizations Work: Adopting and Scaling Message Automation
KOLON Fashion n Culture
Yeonhan Kim Team Lead
Mastering the Integrated CTV, UA, and RT Cycle
RZR
Kris Jiyeon White Head of Korea & Japan
RevenueCat Customer Session
RevenueCat
Jaewoong Eum Senior Developer Advocate
JEJEMEME
Miyoung Park CEO
일본 시장 바이럴 성공사례로 보는 AI 최적화 마케팅의 다음 과제
(주)프릭아웃/FreakOut
유은지/Eunji Ryu 이사/ General Manager
속도가 곧 전략 - AI와 연결된 데이터가 만드는 더 빠른 마케팅 의사결정
WCONCEPT Korea
Jieun Lee Manager
WCONCEPT Korea
Hyunyee Lim Manager
How Marketers Built a ₩10 Billion Revenue Game
ACTIONFIT
Hyekang Seo Head of Growh
AB180
Hyerin Choe Team Lead
크리에이티브에서 전환으로: 에이전틱 AI를 활용한 소재 기반 스케일업
애피어 / Appier
Bohyuk Lee KR Head of Sales, Ad Cloud
On Reclaiming Work-Life Balance with AI
KRAFTON
Yeowon Jeong Manager of Growth Marketing
무신사 Amplitude AI 활용률 70% 달성까지의 기록
Musinsa
Minji Jung Lead
Amplitude
Seonghwa Jeong Senior Solutions Engineer
Redesigning Game UA Teams in the Age of AI
Nexon Korea
Sunny Kim UA Lead
From 2 A/B Tests to 2,000 Experiments with Braze AI
NNT
Kevin Cho CEO
KFC Korea
Park Minjae Team Lead
B2B 서비스의 데이터 항해 일지
AB180
Amy Kim Product Owner
AB180
Hyeongjun Kim Customer Success Manager
AB180
Chaigun Jung Content Marketing Manager
AI & Agentic Workflows: Redesigning Operations and Growth
AB180
Roi Nam CEO
AJD
Hannes Lee CMO
컬리 / Kurly
Keunbong Kwak Head of AX Center
Sponsors
Introducing the official partners of MGS26.

AB180 is a marketing solutions specialist that helps brands design data-driven strategies and continuously diagnose and improve performance across the full funnel.

Built by AB180, Airbridge is a Mobile Measurement Partner (MMP) that helps marketers drive AI-powered optimization of mobile ad performance, backed by 200+ metrics and 10+ reports.

Amplitude is the platform for analyzing and optimizing the user journey in the AI era — from the moment a digital user first encounters a product to every interaction they have with AI.

RevenueCat powers purchases, subscriptions, and growth for app businesses on iOS, Android, and the web. Trusted by 100,000+ apps, including ChatGPT, Notion, and VSCO.

Appier is an AI-native AaaS (Agentic AI as a Service) company that helps businesses create value through innovative agentic-AI-powered adtech and martech solutions.

NNT is an "agentic agency" that combines marketing strategy with data engineering — building growth stacks for clients and moving toward execution by AI agents.

Samsung Ads is the official CTV advertising platform built on Samsung's smart TV ecosystem. Through data-driven products and the big screen, we deliver impactful advertising and meaningful business opportunities.

Unity is a global 3D content creation and operations platform that helps apps and games worldwide monetize and grow with its game engine and mobile ads solutions.

FreakOut is the leading AI marketing partner for brands expanding into Japan, Taiwan, and Southeast Asia.

Liftoff is an AI-powered growth, advertising, and monetization platform for the mobile app industry.

Mistplay is a rewards-based mobile gaming platform that helps game companies acquire users and grow retention.

Efficient mobile app marketing starts here. Experience new business growth on MOLOCO's AI-powered performance advertising platform.

RZR is a performance system that unifies and optimizes UA, retargeting, and CTV campaigns. Powered by retention-led intelligence, RZR maximizes brand growth.

TNK Factory is a mobile ad platform powered by one of South Korea's largest rewarded-ad networks, helping advertisers hit their KPIs quickly and efficiently through KPI-optimized ad products.

PYLER is a tech company building AI that understands video like humans, providing the infrastructure that ensures trust and safety in the media space.
Location
Getting to MGS26
The Westin Seoul Parnas LL Floor
524, Bongeunsa-ro, Gangnam-gu, Seoul
Date
2026. 07. 21. TUE
MGS25
Explore the insights from MGS25.
Revisit MGS25FAQ
Frequently Asked Questions
To attend miniMGS26, you must register separately for each session you wish to attend.
Light refreshments will be available in the event lobby.


